While the rest of the body usually stops growing by the time we are about twenty years old, the mind seems to run on a very different time table. New research suggests that the human brain keeps on developing well into middle age. Science is discovering that in some ways, the mind is much more like a muscle than they ever imagined. More specifically, the brain’s structure continues to change over time. These findings suggest that it may be possible to essentially build up the brain throughout much of adulthood. What they found Brain volume is commonly believed to stop [...]
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The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. The research, in Current Biology, suggests subliminal advertising is probably effective. The practice, which was first used in the 1950′s, has been banned in the UK, but is still permitted in the US. Using brain scans, a team from University College, London, showed people only registered the images if the brain had “spare capacity”. “If there is ‘spare capacity’, in terms of attention, the brain will allocate that resource to subliminal activity” ~Dr Bahador Bahrami, UCL Institute of Cognitive Neuroscience Subliminal [...]
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