August 1, 2009
The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. . The research, in Current Biology, suggests subliminal advertising is probably effective. . The practice, which was first used in the 1950s, has been banned in the UK, but is still permitted in the US. . [...]
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June 18, 2009
A while back I ran across a study of something called dual n-back memory training that was showing amazing results in increasing some kinds of working memory. What was exciting about this study was that something called transference was being demonstrated. Transference refers to the results of training on one type of task transferring to improvement in results on other types of tasks. Amazing claims were being made about the transfer effect of this type of training to improvements in fluid intelligence.
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